Clive Roach
Drive growth and optimize performance. Specializing in developing and executing targeted marketing strategies that maximize ROI. Expertise includes social media management, data analysis, campaign planning, and cost reduction.
● Creation of social media strategies from initial discovery sessions to proposal development and project execution.
● Integration of AI in content management.
● Experience in setting up and managing enterprise social media programs (such as Sprinklr and Hootsuite).
● Development of processes, management of policies, and handling of crises.
● Development of online or in-person training courses; comprehensive social media training from basic to advanced levels, encompassing strategy, tactics, analytics, content production, crisis management, and VIP buddy training.
● Skills in video campaign conceptualization, storyboarding, and direction.
● Public speaking experience as an event speaker providing insights internally or externally at events or on podcasts. Selected to speak at numerous events across Europe, Asia, and North America.
● Skills in community management and experience in managing a global portfolio of social media accounts and applications.
My latest blog posts
15+
Years as an expert
Social media marketing expert with over 15 years of experience, hosting a monthly podcast on the subject for seven years and managing stakeholders at all levels, including C-suite training programs.
1000s
Social media listening hours
Thousands of hours spent on advanced social media monitoring, developing and overseeing dashboards, and establishing frameworks for crisis management, competitive analysis, brand and campaign tracking, among other tasks.
50,000+
IT cost savings
Oversaw the transition to Sprinklr from Radian 6 at Philips Lighting, leading to the discontinuation of redundant systems and achieving cost savings of over 50,000 euros.
★ ★ ★ ★ ★
“Clive is a highly experienced Social Media Expert who I worked with on several projects. He’s an inspiring personality with a lot of knowledge of social media. No matter what the channel is, Clive has investigated them all. The combination of his knowledge and personality make Clive a great sparring partner during difficult projects. He’s enthusiastic, serious if needed and is a pleasure to work with..”
Leefstijlcoach Gezond Gewicht-IQ | Je Moet Niks trainer
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via LinkedIn Recommendations
My career experience
Over 25 years experience in Philips and Signify (formerly known as Philips Lighting) working both in the UK and in the Netherlands
eBusiness Consultant
Philips International
Created the first B2B Social media strategy for Philips (the Gate System) focused on marketing success.
Social Media Strategist
Philips Healthcare
Developed and implemented a social media channel growth plan that increased engagement by 10%.
Director of Social Media
Signify
Devised campaign strategies and content marketing resulting in engagement rate and share of voice success.
