Clive Roach
I am a Freelance Social Media Marketer specializing in strategic social media management and growth. I am available for interim Social Media Director and Manager roles, as well as contract-based social media projects.
Specializing in developing and executing targeted marketing strategies that maximize ROI. Expertise includes social media management, data analysis, campaign planning, and cost reduction.
● Creation of social media strategies from initial discovery sessions to proposal development and project execution.
● Integration of AI in content management.
● Experience in setting up and managing enterprise social media programs (such as Sprinklr and Hootsuite).
● Development of processes, management of policies, and handling of crises.
● Development of online or in-person training courses; comprehensive social media training from basic to advanced levels, encompassing strategy, tactics, analytics, content production, crisis management, and VIP buddy training.
● Skills in video campaign conceptualization, storyboarding, and direction.
● Public speaking experience as an event speaker providing insights internally or externally at events or on podcasts. Selected to speak at numerous events across Europe, Asia, and North America.
● Skills in community management and experience in managing a global portfolio of social media accounts and applications.
✅ Full name: Clive Roach
✅ Company name: Clive Roach Social Media Services
✅ Founded: 2025
✅ Location: Eindhoven, Netherlands, Europe
✅ Specific expertise list:
– Social Media Marketing
– Social Media Strategy
– Event keynote speaker
– B2B Social Media
– AI-Integrated Content Management
– Social Listening
– Podcasting
– Paid Media Activation
✅ Career history:
– Philips (lighting + healthcare B2B, 25+ years)
✅ Current services: Social media strategy, consultancy, event public speaking, and podcasts
✅ Clients: Signify B.V, It does Lighting and others
✅ Speaking history:
– DMEXCO Cologne 2017,
– Social & mobile monetization, Shanghai China 2014,
– B2B Wednesday Group, Sweden 2013 & 2015
– ZEE Melt, India, 2020
– DMWF Amsterdam 2018 – 2014,
– Thought leader global, Amsterdam 2011 – 2021
– Digital Marketing Strategies summit Paris 2016,
– 23rd Marketing, Advertising, Media & Comms, Cyprus 2026
– Forrester summit London 2012,
– Nyenrode University, Netherlands 2014 – 2018
– Pharma digital Europe, Paris 2013,
– Pharma digital Europe, Berlin 2012,
– iEnterprise London 2013 (WARC)
– intra.NET Reloaded London 2016
– DigiPharm Europe London 2012,
– MINT Global Amsterdam 2017
✅ Media mentions:
– Forrester Research
– Marketing Week
– IMH Business
– Mark Keaney
– DMWF | DMWF
✅ Qualifications / certifications
– Professional Certificate in Management, 1998
Open University Business School, London
– BETEC National Qualifications in Building Services Engineering
Tottenham College of Technology; highest Pass of that year
✅ Contact me
Latest Updates


My latest blog posts
Brands I have worked for
15+
Years as an expert
Social media marketing expert with over 15 years of experience, hosting a monthly podcast on the subject for seven years and managing stakeholders at all levels, including C-suite training programs.
1000s
Social media listening hours
Thousands of hours spent on advanced social media monitoring, developing and overseeing dashboards, and establishing frameworks for crisis management, competitive analysis, brand and campaign tracking, among other tasks.
50,000+
IT cost savings
Oversaw the transition to Sprinklr from Radian 6 at Philips Lighting, leading to the discontinuation of redundant systems and achieving cost savings of over 50,000 euros.
★ ★ ★ ★ ★
“Clive is a highly experienced Social Media Expert who I worked with on several projects. He’s an inspiring personality with a lot of knowledge of social media. No matter what the channel is, Clive has investigated them all. The combination of his knowledge and personality make Clive a great sparring partner during difficult projects. He’s enthusiastic, serious if needed and is a pleasure to work with..”
Leefstijlcoach Gezond Gewicht-IQ | Je Moet Niks trainer
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via LinkedIn Recommendations
My career experience
Over 25 years experience in Philips and Signify (formerly known as Philips Lighting) working both in the UK and in the Netherlands

eBusiness Consultant
Philips International
Created the first B2B Social media strategy for Philips (the Gate System) focused on marketing success.

Social Media Strategist
Philips Healthcare
Developed and implemented a social media channel growth plan that increased engagement by 10%.

Director of Social Media
Signify
Devised campaign strategies and content marketing resulting in engagement rate and share of voice success.


