Author: Clive Roach
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Protect your Brand DNA with Gimmefy
“It’s 8:00 AM and your regional team just went live with an off-voice, off-brand campaign with the wrong logo. Sound familiar? Enterprise brand managers are exhausted by playing whack-a-mole with rogue sub-brands. Whether you are navigating a massive CPG portfolio or strict regulations in Healthcare and Finance. You are facing the exact same mandate from… Read more
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FIFA corruption & Social media
FIFA and corruption? How fast can an organization’s reputation drop? Just look at the social data around FIFA in this video short I made. In this video I provide a snapshot of the overwhelming volume and negative sentiment surrounding World Cup corruption discussions online. Audiences care deeply about fairness, and they aren’t afraid to aggressively… Read more
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Master of Ceremonies for Signify CSI Event
Corporate Event Master of Ceremonies Services in Europe Setting the Stage: Signify is the global leader in lighting. They have an annual customer event. I was selected to be the MC at several of these events over the years ranging from many locations such as Berlin, Madrid, Amsterdam, and Warsaw. I was tasked to energise and… Read more
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Event speaker – Social Commerce Revolution
What if your next customer never visits your website? Today’s consumers are discovering, evaluating, and purchasing products without ever leaving their favourite social platforms. The entire path to purchase is being redefined, and brands that adapt fastest will have a significant competitive advantage. At the 23rd Marketing, Advertising, Media & Communication Conference in Cyprus this… Read more
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NEW Article – The Best Social Media Engagement?
? Social Media Engagement In the vast, ever-changing galaxy of social media marketing, social media engagement is our ultimate Force metric. It is the invisible energy that binds brands to their audiences, turning casual scrolls into deep, loyal connections. But as any wise Jedi Master knows, the stellar map of social media is constantly shifting.… Read more
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Event speaker – Social media strategy creation
I was a featured speaker at the DMWF event November 2024 in Amsterdam. A quick review of my opening… On the to do list Social media strategy creation is just the start. A schedule will be created to manage the main aspects moving forward to deployment like content strategy, storytelling, policies, analytics, tactical campaigns etc. Read more