What if your next customer never visits your website?
Today’s consumers are discovering, evaluating, and purchasing products without ever leaving their favourite social platforms. The entire path to purchase is being redefined, and brands that adapt fastest will have a significant competitive advantage.
At the 23rd Marketing, Advertising, Media & Communication Conference in Cyprus this week, I’ll be presenting my keynote: “The Social Commerce Revolution: Where Attention Becomes Checkout”
Together, we’ll explore:
✅ Shoppable content and instant discovery
✅ The power of creators, reviews, and social proof
✅ Designing seamless, zero-friction purchase journeys
✅ Connecting social commerce with CRM and loyalty systems
Using real-world case studies from Nike and other leading brands, I’ll reveal a practical four-stage framework that businesses can use to start their own social commerce revolution.
I’ll also be demonstrating an AI-powered social media marketing tool that helps brands create content aligned to the needs, interests, and behaviours of their target audiences. As competition for attention intensifies, creating content that is instantly discoverable, highly relevant, and directly connected to purchase opportunities is becoming essential.
The future of commerce is increasingly happening inside social platforms. Every piece of content has the potential to become a storefront, every interaction a buying signal, and every moment of attention a potential checkout.
Looking forward to sharing ideas, insights, and practical examples with fellow marketers and business leaders in Cyprus.
📍 Hilton Nicosia
📅 19 June 2026
Sponsors: ECOMMBX, IMR/UNIVERSITY OF NICOSIA, Mastercard, OnlySEO, webarts
Organizer: IMH Business
★ ★ ★ ★ ★
“Clive Roach delivered an outstanding presentation that was both thought-provoking and highly relevant for today’s marketing professionals. His session effectively bridged strategic thinking with practical execution, showing how organisations can use social commerce to generate measurable business value rather than simply boost online visibility.
By presenting a clear four-pillar framework centred on Discovery, Trust, Purchase and CRM, Clive guided delegates through the evolving customer journey with clarity and insight. His use of compelling international case studies, together with relevant examples for businesses operating in Cyprus, made the session especially valuable. His focus on authentic customer engagement, seamless purchasing experiences and long-term customer value resonated strongly with our audience.
Clive’s expertise, engaging delivery style and forward-looking perspective made his session a valuable addition to the programme of the 23rd Marketing, Advertising, Media & Communication Conference which took place at Hilton Nicosia Hotel, Cyprus, on Friday 19 June 2026. It was a pleasure to welcome him as one of our speakers, and we look forward to future opportunities to collaborate!..”
Nikol Kounnafi – Conference Officer, IMH business, Cyprus
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