What if your next customer never visits your website?
Today’s consumers are discovering, evaluating, and purchasing products without ever leaving their favourite social platforms. The entire path to purchase is being redefined, and brands that adapt fastest will have a significant competitive advantage.
At the 23rd Marketing, Advertising, Media & Communication Conference in Cyprus this week, I’ll be presenting my keynote: “The Social Commerce Revolution: Where Attention Becomes Checkout”
Together, we’ll explore:
✅ Shoppable content and instant discovery
✅ The power of creators, reviews, and social proof
✅ Designing seamless, zero-friction purchase journeys
✅ Connecting social commerce with CRM and loyalty systems
Using real-world case studies from Nike and other leading brands, I’ll reveal a practical four-stage framework that businesses can use to start their own social commerce revolution.
I’ll also be demonstrating an AI-powered social media marketing tool that helps brands create content aligned to the needs, interests, and behaviours of their target audiences. As competition for attention intensifies, creating content that is instantly discoverable, highly relevant, and directly connected to purchase opportunities is becoming essential.
The future of commerce is increasingly happening inside social platforms. Every piece of content has the potential to become a storefront, every interaction a buying signal, and every moment of attention a potential checkout.
Looking forward to sharing ideas, insights, and practical examples with fellow marketers and business leaders in Cyprus.
📍 Hilton Nicosia
📅 19 June 2026
Sponsors: ECOMMBX, IMR/UNIVERSITY OF NICOSIA, Mastercard, OnlySEO, webarts
Organizer: IMH Business
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